Artemis Product Availability API

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Speed Code of Conduct

Background

In 2018, Ofcom ruled that the presentation of broadband speeds could be made more transparent to consumers. This being important because consumers base their decisions on the speeds their estimated to get at the point of sale.

As outlined in their guidance, Ofcom asks for:

"More realistic speed estimates at the point of sale Speed estimates provided to customers at point of sale should reflect the speeds that they are likely to experience at peak times. This speed will take account of the fall in speeds that occur during peak-time network congestion, and is more reflective of the speed a customer will receive at the point in the day that they are most likely to be using their broadband service. Peak times will be measured as 8-10pm for residential services and 12-2pm for business services."

Download Ofcom’s Better Broadband Speeds Information: Voluntary Codes of Practice >>

As a result of the new legislation, we are now required to present 9 speeds at POS:

  • Peak Download Speed Top (80th Percentile)
  • Peak Download Speed Bottom (20th Percentile)
  • Peak Minimum Download Guaranteed Speed (10th Percentile)
  • Peak Upload Speed Top (80th Percentile)
  • Peak Upload Speed Bottom (20th Percentile)
  • Peak Minimum Upload Speed (10th Percentile)
  • Off-Peak Download Speed Top (80th Percentile)
  • Off-Peak Upload Speed Top (80th Percentile)
  • Advertised speed

How we refer to our speeds

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What are speeds based on?

With the new Ofcom regulations, we've changed what the speeds measure. Now they are based on the speed that a customer’s router connects to the internet, rather than just our exchange.

It’s important to stress that the projected speeds we show are not the speed of their cabled or Wi-Fi connection. So whilst a router is capable of receiving speeds a customer will get at their devices won’t be as fast as their projected speeds.

Important: These speeds are based on how fast your router connects to the Internet. They don’t show how fast your Wi-Fi or cabled connection is. So you may notice slower speeds on your devices, especially if you’ve a weak Wi-Fi signal.

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